Investigating Resistance Essay Example for Free

Investigating Resistance Essay Plan of Action I am going to find out what affects the resistance of a wire by using a six volt power supply in order to have a sufficient charge that wont be too strong or too weak, also so the wires wont get too hot very quickly as it would then greatly affect our results. Five different thickness of nichrome wire as well as changing the length. I will use 20,24,28,32 and 36swg and for each one I will record the voltage and the amps for the lengths from 100cm, down every 20 to 20cm. Do this by setting up the equipment as shown in the diagram below and change the wire after you have recorded all the results for the previous wire, doing so for each one: We will then use the results to find the resistance which is: R=V Resistance = Volts I Amps I will then record our results on a graph. After that I will do the same thing but record all the wires at 60cm three times to do an extra graph comparing cross-sectional area and resistance. Trial run Below is a results table showing our first trial run of our plan of action so we can see if anything needs changing. The wire used was nichrome-24swg. LENGTH (CM) V VOLTS I AMPS R RESISTANCE V2 I2 R2 V3 I3 R3. The results do prove my prediction correct but to show it accurately I will change my plan of action to going down in 10cm rather than 20cm. This will give me a wider range of results. Improved Plan of Action I am going to find out what affects the resistance of a wire by using a six volt power supply, five different thickness of nichrome wire and the changing of length from 100cm, down every 10 until I get to 10cm. The thickness that I will use are 20, 24, 28, 32 and 36swg. For each thickness I will record the Volts and Amps from 100cm down to 10cm. I will do this by setting up a circuit like the one below and changing the wire after I have recorded all the results for the previous wire: I will the use the results to find the resistance for each length of each wire using this equation: R=V which is . Resistance = Volts R Amps I will then do the same as the above but only record all the wires at 50cm three times to compare cross-sectional area and resistance. Then Ill do the graphs. Apparatus . Power supply, to supply the charge for the wires. . 5m of nichrome wire, for the charge to travel through. . crocodile clips, to connect the circuit. . wire cutters, to cut the wire down to the desired lengths. . metre stick, to measure the different lengths of wire. . connecting wires, to carry the electric current. . ammeter, to record the amps. . voltmeter, to record the volts. Fair Test I will make sure it is a fair test by using the same bit of wire when we record the 50cm three times, letting the wire cool down before moving on to the next length because heat creates more resistance, use the same amount of power for each wire so there are the same amount of electrons passed into the wire each time. Also I will make sure the circuit is connected properly at all ends. Method . Set up equipment as shown in diagram. . Cut a 20, 24, 28, 32, and 36swg nichrome wire to 100cm using a metre stick. . Start at 20swg and add it to the circuit. . Start at 100cm record the results and move the crocodile clip down 10cm. . Record the results from the ammeter and the voltmeter onto a table. . Move the crocodile clip down 10 more cms and so on until you get to the end. . Change wire to the next gauge and gradually work your way through all of them. . Repeat the 24swg three times at all lengths. . For all the thickness record the results three times at 50cm. . Then find the resistance using the equation R=V/A . Plot the graphs. Safety Box . Make sure bags and coats are in a safe place where nobody can fall over them . Walk in an appropriate manner around the laboratory. . Leave the wires to cool before touching them . Do not take water near the power pack and dont have the voltage too high Results Nichrome-20swg Length (cm) V volts I amps R resistance Nichrome32swg Length (cm) V volts I amps R resistance Nichrome-36swg Length (cm) V volts I amps R resistance Evaluation My results show that the longer a wire is, the higher the resistance will be and the thicker a wire is, the lower the resistance will be. This is what I predicted and it has been proved. The resistance in a wire depends on its shape and size. The scientific reason as to why thin wires have a higher resistance than thick wires is that the sea of electrons that flow throughout a metal all travel through at the same time and if the electrons have a larger area to travel through then there will be more space for them to flow freely with less collisions that cause loss of energy, but if they try to flow through a thin piece of metal they will collide into the other ions creating heat which then creates more resistance. Longer wires have more resistance than shorter ones because a short wire has a certain amount of resistance, now if you double the length of the wire then you will also be doubling the resistance. This is because there is a greater distance for the electrons to travel through so there is a greater amount of resistance slowing the current down. The graph comparing length and resistance shows a linear trend, but I think we may have made an error in the experiment. I think this because the line for the 32swg wire is above the line for the 36swg wire when they should be the other way around. I suspect that we may have used the same wire accidentally because the points for each result are so close, but generally speaking the theory is proved because all of the others have followed the expected pattern of an increase of resistance, in the increase of length and the increase of thickness. The graph comparing cross-sectional area with resistance shows that with each increase in width of a uniform nature, the resistance drops, but by a greater amount each time, i. e. 32swg-10 28swg-5 diff-5 24swg-2 diff-2 20swg-0. 9 diff-1. 6 If I was to do the experiment again then I would improve my method by being more accurate with my measurements of the wire. The problem with the measurements before was that the wires were very bendy and hard to straighten out so as a result the wires would have been longer then the actual length recorded, so I would use straight wire and would make sure it was cut to the nearest mm to get more accurate results. Overall I am quite pleased with my experiment. The results were generally successful and prove my prediction and the theory correct. If I could do it again then I would make sure I had all the correct wires for each experiment, and that the wires werent too hot as to affect the results in a major way by creating too much resistance. I would do this by leaving a longer period of cooling time so the heat will escape and the resistance will drop. There was two anomalous results on the graph comparing length and resistance. The reasons for these could have been an accumulation of not holding the crocodile clips at the right places, e. g. At 50cm instead of 60cm, or the connections that sent the current through the wire may have been held on tighter on one of the distances resulting in a stronger current and less resistance, and loser on the next resulting in a lower current and more resistance.

Female Genital Mutilation Essay Example for Free

Female Genital Mutilation Essay `Aristotle, Immanuel Kant, and John Stuart Mill all reject ethical relativism, i. e. , the idea that a practice or action is morally right simply because ones society or culture says that it is morally right. Explain how Aristotle, Kant, and Mill would apply their ideas to an ethical criticism of female genital mutilation. Female Genital Mutilation also known as female circumcision is a procedure which is performed on girls before puberty. In this procedure part of or the entire clitoris is removed in order to insure that the female has reduced or no sexual feelings. It is still practiced around the world mostly as a cultural custom rather than a religious one. The reasoning behind this action is that it is done in an effort to make girls into women, that it is the duty of the parents to insure they are circumcised and to ensure that they are eligible for marriage (Religioustolerance. org). In order to consider how Kant, Mills and Aristotle would perceive this procedure we must consider the different social aspects attribute to the writings of each philosopher. According to Kant every single individual possesses the ability to discern right from wrong and that moral of the action should be decided from the intentions of the individual instead of the consequences. Kant also saw the moralistic centre of an action came from duty and not self interest. He also believed that a Maxim becomes universal law only when it is accepted by all men independent of any outside influences or circumstances. He also said that the respect of individuals came from seeing them as an end to themselves which means that infringement on their freedoms is a violation of their rights as individuals. When we apply these considerations to the topic of female genital mutilation we see that this procedure cannot be considered universal law since it is not seen as a rational action in all societies. Additionally it cannot be considered universal law in terms of nature since this procedure interferes with the natural state of the woman’s body. Secondly, though the action may be considered the duty of the parents of the girls whose genitals are mutilated it does not make it morally justifiable since it infringes on the humanitarian rights of the girl. Additionally, the fact that these girls are often circumcised against their will must also be taken into account. It can also be considered that though the girls are circumcised out of duty, the action itself is not unconditional on the part of the parents who see their own self interests in seeing the girl married or being accepted by society instead of what the girl herself wishes. In the case of John Stuart Mills it is apt to apply his principle of Utilitarism in this case. The objective of this principle is that the only consequence that should decide the action to be taken is if it brings the individual the greatest happiness. In the case of female genital mutilation if we consider who the action actually affects we find that three parties are directly involved, the parents of the girl, society and the girl herself. Thus, if we apply Mills theory to this situation then it follows that the genital mutilation of this girl though may bring unhappiness to the girl she will be a source of happiness for society and her parents. In effect it would bring society joy since it has one more woman who is considered eligible for marriage and the parents would be happy since their daughter is considered a part of society. In effect the unhappiness of the girl and the pain associated with this procedure is not taken into account since the decision on a broader level brings the most happiness to the most individuals if the procedure is carried out. On an individual level however John Mills’s teachings work against it. If we consider Aristotle, it is prudent to recall one his greatest teachings, that every part of the body be it the foot or the head or even the vagina serves a particular function in the body and that the goodness of that function lays within it. In effect if we consider the fact that female genital mutilation can impair not only the sexual pleasure of women, giving those problems in excretion and also childbirth. Then it stands to reason that Aristotle sees the goodness within that organ to be lost to the body if this procedure is carried out. Aristotle also saw that the separate functions of the body like those of society served to make an individual whole, if any of those functions are disrupted then the whole individual is disrupted as well. Though indirect it can be seen that all three philosophers were against the concept of Female Genital Mutilation. In their teachings we can find the moral and logical center required to finally leave behind this ancient and unnecessary tradition. Works Cited Religioustolerance. org. Female Genital Mutilation (FGM) in Africa, the Middle East Far East. 2008. 1 June 2009 http://www. religioustolerance. org/fem_cirm1. htm.

Challenges Of The Indian Textile Industry Marketing Essay

Challenges Of The Indian Textile Industry Marketing Essay Scale: Indian Textile Industry is highly fragmented Industry that is lead by several small-scale industries. Because of this, there is lack of Industry Leadership. These small companies do not have fiscal resources to invest in technological up-gradation and they are not able to generate economies of scale. This leads to inability to establish a world-class competitive player. All the sectors except spinning face the problem of scale. India has very few large firms and other firms are generally smaller than their Chinese or Thai counterparts. Some of the Chinese large firms have 1.5 times higher spinning capacity, 1.25 times denim (and 2 times gray fabric) capacity and about 6 times more revenue in garment than their counterparts in India  [1]  which in turn gave an effect on the overall cost distribution along with the ability to attract customers with big orders. No of Exporters Source: CRISIL Skill and Labor productivity: Though Industry has cheap and skilled manpower but they are less productive comparative to other south Asian countries. Low Labor productivity due to lack of skills and modernized infrastructure is making Indian textile industry less productive than other competitor nations. An Industry and Regional Perspective Source: Economics Program Working Paper Series: The Cost Competitiveness of the Manufacturing Sector in China and India (Bart van Ark, Abdul Azeez Erumban, Vivian Chen, Utsav Kumar) Along with the labor productivity issues three other issues are of important consideration: (a) there is a lack of technical manpower -there are only 30 programmes at graduate engineering (including diploma) levels graduating nearly 1000 students this number is insufficient for bringing about significant technological change in the textile sector; (b) Investment by Indian firms for training of its existing workforce is very limited and the skills are confined to already existing processes; (c) there is serious dearth of trained operators and supervisors in India. It is expected that Indian firms will have to invest close to Rs. 1400 bn by year 2010 to increase its global trade to $ 50 bn. This kind of investment would require about 70,000 supervisors and 1.05mn operators in the textile sector and at least 112,000 supervisors and 2.8mn operators in the apparel sector (assuming a 80:20 ratio of investment between textiles and apparel).  [2]  In this situation the real bottleneck t o growth is going to be availability of skilled manpower. Poor Infrastructure: Technological Obsolescence and low degree of modernization in various steps of value chain affects the quality, cost and distribution. The general trend in the country is to go for second hand and outdated looms thus resulting in lower productivity and quality. Raw material from power looms and handloom is of low quality. Though India is a hub of IT services, they are not effectively implemented in textile sector to improve the productivity 1.png Inadequate Research Development and Lack of Technology Upgradation: Government of India has done significant investment in various schemes and other programmes for the growth and development of the industry. It launched Technology up gradation fund scheme in 1999 and issues Rs 916 bn for technology upgradation. However TUFS have not benefited all the segments of the Textile Value Chain -large parts of the funds have gone to the relatively healthier spinning sector. 2.png Low FDI: Lack of scale and the fragmented nature of industry have discouraged mega investments in the Indian textile industry. Unattractiveness of the industry has resulted in abysmal FDI inflows, despite 100% FDI being allowed under the automatic route. These drawbacks created a hurdle to make industry more competitive on the global basis. Legacy of government policy: Government followed protectionist policy for handlooms (labour-intensive and seen as a means to sustain employment) vis-à  -vis power looms mills. India had antiquated labour laws. The companies have often broken their business down into small units to avoid any trouble created by labor unionization. India also maintained capacity restrictions for a long time because government wanted to incentivize Small-scale industries. The Land and urbanization laws resulted in closure of urban mills and lack of import subsidies on advanced machinery resulted on limited technology advancement. Lack of Trade membership: India is serious lacking in trade pact memberships, which leads to restricted access to the other major markets. This issue made others to impose quota and duty, which put scissors on the sourcing quantities from India. High Power Tariff: After raw material, power cost is the most significant cost in the whole supply chain. High power cost and erratic supply hampers the production in India. High Cycle time for garments: Cycle time is the key factor in determining the competitiveness of a firm. It has a direct impact on both price and delivery schedule. Cycle time reduction is strongly correlated with high first pass yield, high throughput times, low variability in process times, low WIP and consequently cost. Currently Indian firms have high lead times and they must reduce their cycle times across the entire supply chain.   The average lead time in manufacturing and delivery sums to around 45-60 days from fabric buying to shipment of apparels. It can also get extended to 80 days. The mean delay in exporting finished garments from India after procurement of raw materials is estimated to be 15.5 days. The shelf life of products driven by fashion is merely 45 days therefore, such delays are indefensible. In contrast Turkey completes entire task ranging from approval of design to delivery in warehouse in a flat 30 days cycle  [3]  . Turkey also has the strategic advan tage of being located close to EU markets and positive liberal political conditions. Customs must provide a turnaround time of  ½ day for an order if we expect Indian firms to become part of larger global supply chains. Indian textile firms must enforce a deployment of industrial engineering with specific importance on cellular manufacturing, JIT and statistical process control to minimize lead times on shop floors. Usage of IT for increasing the productivity is also low in this sector. Indo French Collaboration Machinery: The French textile machinery Manufacturers has established a firm foothold on the international markets for many years. France is the European Unions third largest exporter of textile machinery and the sixth largest in the world. More than one hundred countries have chosen them as their partners to whom they export 90% of their national production. They are a dynamic group of companies who created years ago a private professional Association UCMTF (French Association of Textile Machinery Manufacturers), whose aim is the promotion of the French machines and French companies. The specialized sectors of the French textile machinery industry are: Spinning preparation machinery Long fibre spinning machinery Fibre opening, fibre blending machinery, textile waste recovery Cards Nonwovens manufacturing line Such expertise if augmented with Indian government support can help the issues associated with poor infrastructure and machinery resulting in poor quality of fabric and thus increase the competitiveness of Indian textile in global market. The French textile machinery manufacturers also realized the importance of the Indian textile industry. They invited the Indian textile producers to a series the Indo-French seminar French Technology to Boost the Indian Textile Industrys Competitiveness which were held in Mumbai and Ludhiana on 20th and 23rd April 2010 respectively. The aim of this seminar was to regularly facilitate direct contacts between the Indian textile producers and the top management of the French machinery producers. In words of Mrs Evelyne Cholet, the Secretary General of UCMTF- Organization of such seminars in India is very important at present especially when the Indian Government realizes the importance of new investments in textile machinery to stimulate this strategic sector. The technical textiles sector for which France has an expertise is another sector which has great potential in India This endeavor is supported by Indian government as these seminars were held under the patronage of the office of the Textile Commissioner Ministry of Textiles and Government of India. The French Trade Commission of the Embassy of France in India, Ubifrance (Frances agency for the international development of French companies) and the French Textile Machinery Manufacturers Association (UCMTF) were co-organizers of the seminars. Technical Textile: India is at the threshold of technical textile development, which is set to play a huge role in the development of the countrys various facilities, thus offering the greatest growth potential in this sector. Owing to the rise in demand for value added textile products in the developed nations, the technical textile industry is said to grow around 4 5 percent. According to the recent research by the Textiles Committee, the technical textile industry in India is expected to grow at a rate of 11% anually and reach a size of around $14 billion by 2012. The current size of the market is little less than $8 billion and the projected investment in this sector is around $1000 million. Technical textiles correspond to a multi-disciplinary field with different applications in numerous fields such as medicine, aerospace sports, defence, agriculture and construction. France has already developed expertise in this segment. In France, the technical textile industry comprises nearly 600 companies, consisting of very small businesses, numerous SMEs and big groups alike. Some twenty trades are represented, from fibre production and spinning through to clothes-making and assembly, and cover 12 sectors of application. This type of material is regularly used in widely varying fields such as packaging, protection and safety, clothing, construction, transport, the environment and the medical sector. All these mutually complementary companies work within a network of technical centres, laboratories, universities, competitiveness clusters and professional associations. Their excellence is recognized far beyond the borders of France. Indian manufactures can learn a lot from French technologies and products in technical textile segment. In order to facilitate this learning Techtextil India International Trade Fair for Technical Textiles and Nonwovens is organized where pavilions from Germany, Frnace and Italy present their latest innovations. The objective of the fair is to achieve a future oriented perspective and practical technical information in a range of presentations and discussions specially formulated for the high potential Indian market. Techtextil India is supported by the Office of the Textile Commissioner of the Ministry of Textiles, Government of India. In words of Mr. Dayanidhi Maran, Union Textiles Minister, present at Techtextil 2009- The technical textile industry has a high potential to attract investments worth $1.03 billion and generate around 3,00,000 additional employment by 2012. Since India has highly-skilled manpower and abundant availability of raw material, it can emerge as a key player in the technical textiles industry Innovation through Competitive pole: In order to improve the highly fragmented textile industry of India the French model of competitive poles can be applied. Since French textile industry is a mature sector, innovation is the key factor driving the industry. The French textile industry has been re-organised in the past few years in order to respond to the current innovation and technology creation needs. In 2004, the  «Ã‚  Pà ´les de Compà ©titività ©Ã‚  Ã‚ » (Competitive Poles) were put in place to respond to this need. These poles are associations that group enterprises, research centres, and public and private training institutions. The objective of these poles is to create the environment to the economical renewing of the regions by implementing new products and services. Innovation is, therefore, in the centre of the competitive poles. There are in France now 71 poles spread across the country. The programmes of the poles are financed by the government, by 1.5bn EUR each year in total (including all industries and activities), but local authorities and associations also contribute to the financing. The competitive pole is organized under 2 main axis: Technical textiles Customization of clothing textiles The Lile region is a key example of the competitive pole approach. Nowadays, more than 50 % of the textile engineer in France are graduated in the metropolitan area of Lille Mà ©tropole at lENSAIT and HEI. Technical trainings are also available at the ESAAT. The UP-tex is the pole dedicated to the textile, technical and traditional (clothing), that is located in the metropolitan area of Lile. The UP-tex works as an association of enterprises, research centres, and centres dedicated to technology transference. Its ambition is to become the European reference in terms of advanced textile materials, polysensoriality and design and mass customisation. Furthermore, the labelling of the competitive pole UP-tex has also contributed to the reinforcement of Liles position as a reference in terms of innovative and clothing textiles. The UP-tex has as objectives: Develop the project of the  «Ã‚  customized enterprise  Ã‚ », in order to create a new value chain to the textile  / clothing branch Promote the national and international plan of the high-performance textile regional pole, its economic network (through the CLUBTEX) and its scientific competences Create basis for the emergence of an European technological platform through the creation of the CETI (French  : Centre Europà ©en du Textile Innovant, English: European centre of the Innovative textile) Support the research projects by the attribution of labels to selected projects Further develop innovation in the textile and clothing industry CLUBTEX, which is the association of local industrials to promote innovation in technical textiles, is key element to the success of the Lile textile pole. The association is grouping, nowadays, 58 industrial, 1 union and 6 training and researching centres, all with one common objective to create innovation through the mutualisation of resources. The industries participating in CLUBTEX produce under the SPL (SPL  : French for Systà ¨me Productif Local , in English  : Local Production System) District Textiles Techniques label, which helps on the identification and differentiation of the products towards the customers. Recommendations Government Initiatives: Government can take actions under the following heads for improving the textile industry: Flexibility of contract labor law: Labor Laws should be more liberalized and made favorable that will help to make labor more productive. Textile industry should be exempted from contract labor law Better implementation of TUF: Government should focus on providing uniform disbursement of incentives through TUF Attracting FDIs: Government should provide tax incentives to attract FDI to make it more competitive in global marketplace. Establish integrated textile parks. Allow more Foreign Direct Investment (FDI) in Garment Retailing to enable large, modern retail showrooms to set up shops in India which will promote local sourcing and will result in better production Encourage Private Sector for Partnership collaboration Develop supporting Industry: Develop textile machinery industry (currently 70% of textile machinery is imported. Faster port clearance and cheaper transport Skill development Initiatives: Set up skill development centers. More Training centers should be opened to train the workforce and awareness of new technology and trends should be increased among manpower. Collaboration with Institute like SITRA (South India Textile Research Association) for labor skill development Reduce power tariff, encourage renewable sources of energy through government subsidy, reduce interest rates and transaction costs. Setting up of quality checking laboratories to ensure global competitiveness Apparel park to promote exports: In National Textile Policy 2000 government established Apparel International Mart: Apparel Export Promotion Council has constructed an Apparel International Mart (AIM) at Gurgaon to provide showrooms on lease and license basis to the established exporters to showcase their products Aid to agriculture industry to improve the availability, productivity and quality of Raw Material: In National Textile Policy 2000 government implemented Cotton Technology Mission: To improve the performance of Cotton sector through improvement in Research Development, quality and productivity of products. The Govt. of India is aimed to increase production of cotton by 50% with improved quality and productivity Firm level Initiatives Companies should improve the productivity at firm level to develop economies of scale: Up-grading technology: Form JVs with global players for technology up-gradation and scale Implementing TQM: ensure waste minimization, product durability and reliability. Lean manufacturing: optimized distribution network and supply chain management to attain reduced cycle time Use of IT services In-house skill development program Apparel Industry Landscape Global Textile and Apparel trade is recovering after a slump during the economic recession in 2008-09, and is expected to reach US$ 1 Trillion by 2020 from the current US$ 510 Bn. The growth in trade is driven by increased outsourcing of western / developed countries towards lower cost countries in Asia. Indias Textile Apparel industry (domestic + exports) is expected to grow from the current US$ 70 bn to US$ 220 bn by 2020. The Indian domestic Textile and Apparel market size in 2009 was US$ 47 bn and is expected to grow @ 11% CAGR to reach US$ 140 Bn by 2020 Domestic Apparel retail market was worth US$33 Bn in 2009 and is expected to reach US$ 100 Bn by 2020. Export Sector: Indias exports have also recovered in 2009-10 following increased global demand and is currently worth US$ 23.5 Bn. Indian apparel exports have also grown by a CAGR of 11.7% in last 4 years. The export market includes readymade garments of cotton, man made, silk, wool and other textile materials with cotton products accounting for the major share. India has the potential to increase its export share in world trade from the current 4.5% to 8% and reach US$ 80 Bn by 2020. India has the potential of this strong growth in exports because of increased sourcing shift from developed countries to Asia. Indias also possess different strengths which makes it a suitable alternative to China for global buyers. In terms of financial returns, Apparel is the most attractive product category amongst retail product categories both in terms of Returns on Capital Employed and EBITDA. Garmenting Technical Textiles are the most attractive segments within the Apparel value chain in terms o f ROA and EBITDA. According to KPMG research investments upto US$ 68 Bn will be required by 2020 across the Textile supply chain to tap the potential market generated by the growth of textile industry. Investment required in garment sector by 2020 is to the tune of US$ 14 Bn and for processing is US$ 19 Bn. Apparel Industry: However Indian Apparel Industry is a small scale sector with high degree of fragmentation. Apparel manufacturing has about 77,000 small scale units classified as domestic manufacturers, manufacturer exporters and fabricators. Due to low entry barrier, garments industry is the least capital intensive part of textiles value chain, leading to high fragmentation. There are around 8200 registered apparel exporters in India. The turnover of 4800 exporters is less than 5 million INR which indicates the high level of fragmentation. Apparel Retailing: A huge chunk of apparel market is contributed by urban segment. Majority of this urban segment stays in few selected cities where organized retail is preferred mode of shopping thus organized retail plays a very important role in domestic apparel consumption. Total apparel and fashion accessories retail market was worth Rs.80,000 crore in 2004, which grew by 11% each year till 2006. Although organized retails chains and exclusive brand outlets are gaining momentum, traditional retailers and MBOs still dominate apparel retailing. One of the key factors for the huge growth is due to expansion by apparel brands and retailers to small but potential cities. Many global brands like Marks Spencer are getting established in India by franchisee route. Malls are expected to be one of the main drivers for growth of apparel retailing, as they provide large areas. Mens Apparel: Man apparel stands at $ 8.1bn in 2007 with a market share of 42% of total apparel market. It is expected to see high growth in near future but % share will decrease due to growth in other segments.In 2007 men apparel industry was mainly dominated by shirts accounting for 36.5% of total men segement. The established key players are Arvind mills, Madura Garment, Westside, shoppers stop and Pantaoon. Levis Strauss is the major newcomer in the same segment. Women Apparel: women apparel stands at $ 6.7bn in 2007 with a market share of 34% of total apparel market. It is expected to grow till 11bn by 2009. Some of the important changiing trends observed in this segment are Liberalization of casual wear in the office is increasing the ready to wear market Working women demand western or indo-western outfits that last in fashion and quality Saree have the higest share but trouser and skirts are growing rapidly due to changing social trends From 2002 to 2007 saree demand has shown a CAGR of 12.8% whereas Trouser and skirts have shown CAGR of 34% 1.png Kid Apparel: Kid apparel is the smallest segment of $ 4.7 bn. Licensing interntional kids apparel is a successful strategy to capture the premium market. Some popular brands in same category are Disney, Barbie etc. This segment have very little brand penetration of 5-8% but it is expected to grow at 15-20% A comparitive analysis of all segments with their expected growth is shown below: Key growth drivers for the textile and apparel Industry are : Growth in organized retailing at 41% CAGR. Increasing number of working women. Increasing household income Changing demographics Affinity for brands and better shopping experience Profile of French brands: High end/ Luxury Brands Products coverage Gender targeted Target Customer Marketing strategy Product Strategy Hermà ¨s Clothing accessories Male/Female High-end/ rich population of all ages Exclusivity is the key word. Products are very Expensive and often perceived as durable goods (can be passed from mother to daughter) Overbuying is discoraged: clients do not have the right to by more than a X number of items per collection Very high-quality, often hand-made by specialized artisans; eg. leather goods often produced by experts in Italy. Each maison has its Flagship products, that remain unchanged, or are slightly updated across collections. Pret-a-porter collections are innovative and trend-setter for the rest of the clothing industry LVMH Louis Vuitton Clothing accessories Male/Female High-end/ rich population of all ages Channel Clothing accessories Female High-end/ rich population of all ages LVMH Dior Clothing accessories Male/Female High-end/ rich population of all ages Chloà © Clothing accessories Female High-end/ rich population of all ages Yves Saint Laurent Clothing accessories Male/Female High-end/ rich population of all ages Lanvin Clothing accessories Male/Female High-end/ rich population of all ages LVMH Givenchy Clothing accessories Female High-end/ rich population of all ages Maison Martin Margiela Clothing accessories Male/Female High-end/ rich population of all ages Premium/ Middle Product Coverage Gender Targeted Target Customer Marketing Strategy Products Strategy Isabel Marant Clothing accessories Female Mid 30s/ Early 40s Targets are high-end of medium class, that cannot afford luxe but wants to buy the best product they can afford. Price sensibility is not to be neglected. Brand strengh based on notoriety, string communication campaigns and sales to clean stocks. New trend is the affiliated-brand strategy, such as Athà © and Etoile, by respectivelly V.Bruno and I.Marant, that target at different age ranges as a way to maximise sales Fit and Design are the key words. Quality is important, but not overvalued as for luxe products. Some brands will have a few flagship products, but as general rule the collections are completely renovated each season Vanessa Bruno Clothing accessories Female Mid 30s/ Early 40s Carven Clothing accessories Male / Female Mid 30s/ Early 40s De Fursac Clothing accessories Male Late 30s/ Late 40s Jacadi Clothing accessories Children 0 to 8y +/- Bonpoint Clothing accessories Children 0 to 8y +/- Gerard Darel Clothing accessories Female Mid 30s/ Early 40s Agnà ©s Clothing accessories Female Mid 30s/ Early 40s Claudine Pierrot Clothing accessories Female Mid 30s/ Early 40s Manoush Clothing accessories Female Late 20s/ Early 30s Maje Clothing accessories Female Late 20s/ Early 30s Zadig Voltaire Clothing accessories Children/ Male / Female Late 20s/ Early 30s Ba Sh Clothing accessories Female Late 20s/ Early 30s Sandro Clothing accessories Female Late 20s/ Early 30s Les Petites Clothing accessories Children/ Female Late 20s/ Early 30s Comptoir des Cotoniers Clothing accessories Children/ Female Late 20s/ Early 30s Athà © Vanessa Bruno Clothing accessories Female Late 20s/ Early 30s Etoile Isabel Marant Clothing accessories Female Late 20s/ Early 30s Kooples Clothing accessories Male / Female Whole 20s Berenice Clothing accessories Male / Female Late 20s/ Early 30s Bel Air Clothing accessories Female Whole 20s Middle/Low range Product Coverage Gender Targeted Target Customer Marketing Strategy Products Strategy Zara (Spanish) Clothing accessories Female Mid 30s/ Early 40s Disposable Fashion. Easy-to-wear collection hits, constantly renovated (short collections) Design Disposable fashion. Quality is not perceived as key product attribute. Products are often produced outside Europe Mango (Spanish) Clothing accessories Female Mid 30s/ Early 40s H M (UK) Clothing accessories Female Mid 30s/ Early 40s Naf Naf Clothing accessories Female Late 20s/ Early 30s Sud Express Clothing accessories Female Late 20s/ Early 30s PROMOD Clothing accessories Female Late 20s/ Early 30s Etam Clothing accessories Female Various Middle/Low range Product Coverage Gender Targeted Target Customer Marketing Strategy Products Strategy Uniqlo (Japan) Clothing accessories Male/ female Families looking for basic items with average quality and good price Long-lasting collections, not really fashion-driven (does not follow trends). Good value for money Le Petit Bateau Clothing accessories Children/ Female French brand in India: Based on the consumption profile we can see that women segment is the fastest growing segment and also the share of formal wear like trousers and skirts is increasing due to increasing number of working women in the society. Thus a French brand targeting female consumers in the age range of Late 20s/Early 30s will be best suited for India. Though the disposable income is increasing, the target group of women is highly value conscious hence Premium/Middle or Middle/Low class brand will perform better than the luxury brands. Also the segment purchasing luxury brands is although growing but currently too small to target. Important Parameters to consider while entering India Positioning: The most important part is the positioning in the Indian consumer mind-space. Smart casual positions are taken in by the brand such as ColorPlus, Dockers and Canary Blue. Design wear are gone with square-1 mall and Kimaya, Kazo and individual designer having their stand alone store. Any positioning below that is lapped up by Zillions of manufacturers. However there are still wide open gaps which lie agape between these broad categories which can be easily targeted. Also Indian consumers show an affinity for foreign brands as it is considered a proxy for status. Therefore even the Indian Manufactures like ITC, Madura garment give exotic names to their brands for eg John Players, Allen Solly. Location: The location is the key to the positioning, it determines and in turns reinforces positioning; in fact, with about 50% of the operational expenses are taken up by the rentals, it has assumed an even more important position. Exclusive showrooms at a high end street or space in well reputed mall are the two options for establishing a high end brand. Buying vs. Manufacturing: It is very important decision for the fore

A Separate Peace; Chapter Summaries :: essays research papers

A Separate Peace; Chapter Summaries Chapter 1: The narrator (Gene) returns to the Devon School in New Hampshire, that he graduated from 15 years earlier. He goes to a certain tree and switches back to the past. Phineas dares everyone to jump from a branch in the tree into the river. Phineas, and Gene both jump. On the way back Phineas and Gene play fight so that they are late for dinner. Chapter 2:Mr. Prud'homme, a master, stops by the boys' room to scold them for missing dinner again for the ninth time in two weeks. Phineas explains that they were late because they were jumping out of the tree to toughen up for the war. Mr Prud'homme, accepts the explanation because, he, and everyone else, feel sorry for the boys that will soon have to go to war. Chapter 3: The boys join The Super Suicide Society of the Summer Session. The club meets every night. Phineas and Gene open each night by jumping out of the tree. They make a new kind of war game called blitzball, in which everyone is everyone elses enemy. Phineas breaks the schools swimming record, but tells Gene not to tell anyone, he just wanted to do it for himself. Gene and Phineas of campus to the ocean to swim. They have a drink at the bar, the spend the night on the beach, and Phineas tells Gene he is his best pal. Gene is not sure if he feels the same. Chapter 4: Gene and Finny (Phineas) wake up and head back to Devon. Gene fails his trigonometry examination for the first time. Finny tells Gene that he studies too much. Gene thinks Finny is jealous. Gene wants to earn the Scholastic Achievement Citation to get even with Finny. Gene knows that Finny must be best and that he cannot be best if Gene becomes even with him through his studies. Gene decides that he and Finny are locked in a complete enmity rather than friendship. Finny announces Leper's intention to jump from the tree and coazes Gene away from his studies. Gene and Finny are going to jump together, Finny falls to the ground, then Gene jumps into the river. Chapter 5: Finny has a shattered leg. Gene bears private guilt. He puts on Finny's clothes and the sensation excites him. Dr. Stanpole, the school physician, informs Gene that Finny wants to see him. Finny recalls the fall, and expresses that he thought Gene wanted him to fall. Gene is about to confess when Dr. Stanpole interupts. Finny is taken to his home near Boston and Gene returns

World Literature Essay Number Two: -- English Literature

World Literature Essay Number Two: The symbolism of Blood and Water in the play â€Å"Blood Wedding† The two word title of the play â€Å"Blood Wedding† by Frederico Garcia Lorca presents both a contradiction and a concurrence. These themes continue throughout the play, and the two words of the title are used to capture the essence of the contrasting movements of its action. The wedding symbolises the harmony of man and woman, and the continuation of life. Blood too symbolises these things, however it also evokes contrasting feelings of violence, death and destruction. Blood represents the strength of the blood ties in families, and promotes the sense of repeating history which is evident throughout the play, as well as fertility and the cyclical nature of life. Used in another way, the literary references to blood create a sense of destiny, the blood choosing the path of the characters. Blood also represents and is used to express extreme passion in the characters. It also reinforces the violence to which the characters in the play are exposed and take part in. The strongest symbolic use of blood, which is carried throughout the play, is the link it creates between the characters and their ancestors, and the sense of history being repeated. This is evident from the very beginning of the play, when the mother speaks about the death of her husband and her son. She asks herself why a man would be killed just because he â€Å"goes out to his vines or his olives †¦ because they are his passed down to him from his fathers†[1]. The mother is talking to her son, the bridegroom, and so from the beginning we know that his father and brother were both murdered, and thus he is immediately linked by his blood to violence and k... ... It is also introduced in order to provide the light by which the bridegroom and the townspeople may hunt for the bride and Leonardo. The light of the moon is cold, and this light is the mechanism by which the blood is able to be spilled. The moon brings in a surreal aspect to the play in that it is represented by a woodcutter, and has its own purpose and desires. Blood represents three recurring themes in the play â€Å"Blood Wedding†. It creates a strong sense of inevitability of events by symbolising links to the past by family and blood line. It also enforces the idea of the inescapability of fate and the cyclical nature of life and recurring events across generations. It is also used to represent the extreme emotions felt by the characters, and to show the depth of their passion. The final theme is that of violence, which is present throughout the play.

The Language Of Laughter :: essays research papers

Laughter is part of the universal human vocabulary. All members of the human species understand it. Unlike English, French, or Swahili, one does not have to learn to speak it. We’re born with the capacity to laugh. One of the remarkable things about laughter is that it occurs unconsciously. You don’t decide to do it. While we can consciously inhibit it, we don’t consciously produce laughter. That is why it’s very hard to laugh on command or to fake laughter. It provides powerful, uncensored insights into our unconscious. It simply bubbles up from within us in certain situations. We also know that laughter is a message that we send to other people. We know this because we rarely laugh when we are alone. Laughter is social and contagious. We laugh at the sound of laughter itself. A whole room can erupt in laughter when actually only about a third of the people may know the joke. That is the power of laughter. Most laughter is not about humor; it is about relationships between people. When we laugh, we’re often communicating playful intent. So laughter has a bonding function within individuals in a group. As Victor Borge once said, â€Å"Laughter is the shortest distance between two people.† It’s often positive, but it can be negative too. There’s a difference between â€Å"laughing with† and â€Å"laughing at.† People who laugh at others may be trying to force them to conform or casting them out of the group. Laughter puts things into a new perspective. Everything that makes us laugh is typically something we relate to, but by laughing our brain is opened and sees everything in a different way. Laughter has the remarkable power of making an object come up close, of drawing it into a zone where one can finger it familiarly on all sides, turn it upside down, inside out, and break open its external shell.

Cosmic Education

Rachael Jacobson Cosmic Education Exiled to India during World War II, Maria Montessori developed one of the basic tenets of her philosophy of education. This tenet is what she called cosmic education. In To Educate the Human Potential (ed 2007 p9) Montessori said that, â€Å"the stars, earth, stone, life of all kind form a whole in relation to each other, and so close is this relation that we cannot understand a stone without some understanding of the great sun†. This interconnectedness, the interconnectedness of every element of the universe, is at the heart of cosmic education.As Dr. Montessori explains, â€Å"all things are part of the universe, and are connected with each other to form one whole unity. The idea helps the mind of the child to become focused, to stop wandering in an aimless quest for knowledge. He is satisfied having found the universal center of himself with all things†. Montessori believed that children who received a cosmic education would grow to have a clearer understanding of themselves because they had a better understanding of the natural world and their place in it.She also believed that children are much closer to nature than adults. Therefore, the ideas of cosmic education can be impressed upon them more easily so that they can grow up with an appreciation and sense of wonder about the natural world and keep it as adults. An awareness of the interdependence between humans and the universe and the sense of gratitude that comes from that awareness are absolutely necessary if a child is to grow into a peaceful human being.Montessori believed that providing a cosmic education to children would be a means to this end because children who are exposed to all the elements and forces of nature gain a sense of importance, purpose, and responsibility, which they carry into their adult lives. It was her belief that the future was in the hands of children and that their education would determine whether or not the future humankin d was a peaceful or one fraught with destruction, violence, and war. Cosmic Education is held together by aâ€Å"glue† known as The Great Lessons. The Great Lessons introduce the overall scope of cosmic education .There are five Great Lessons. â€Å"Montessori believed that storytelling was an ideal way to introduce knowledge to elementary children, engaging both their imaginations and their developing powers of reason†. All of these lessons are accompanied by illustrations and charts, and many by scientific demonstrations. They are all told to the children in the first months of school, and are re-told each year to the returning children. They help children build a context for the knowledge that they will acquire throughout their years as EC, EI and E2 students. The Five Great Lessons are: 1.The Coming of the Universe: This lesson introduces scientific thought on the origins of the universe and our own planet. Using charts and experiments, this first Great Lesson desc ribes how minerals and chemicals formed the elements, how matter transforms to three states of solid, liquid, and gas, how particles joined together and formed the earth, how heavier particles sank to the earth's core and volcanoes erupted, and how mountains were formed and the atmosphere condensed into rain, creating oceans, lakes, and rivers. From this story, students are introduced to lessons in physics, astronomy, geology, and chemistry.For example, they learn about light, heat, convection currents, gravity, galaxies, planetary systems, the earth's crust, volcanoes, erosion, climate and physical geography. 2. The Coming of Life: This lesson represents the beginning of life on Earth from the simplest forms through the appearance of human beings. The second Great Lesson explains how single-cell and multi-cell forms of life became embedded in the bottom of the sea and formed fossils. It traces the Paleozoic, Mesozoic, and the Cenozoic periods, beginning with the kingdom of trilobit es and ending with human beings.The teacher indicates on a time line where vertebrates began, followed by fish and plants, then amphibians, reptiles, birds, and mammals. In this lesson students are introduced to the basics of zoology and botany. 3. The Coming of Human Beings: This lesson is an introduction to prehistory and history that continues the exploration of life on Earth, with an emphasis on the development of humans. The aim is for the children to imagine what life was like for early humans. This lesson is the basis for lessons in history and the development of ancient civilizations.They also learn how climate and topography influenced various civilizations. 4. The Story of Our Alphabet: This story is an introduction that follows the development of writing from its appearance in primitive cultures to its role in modern times. From this lesson, students use grammar materials, which help them examine how language is put together, and refine capitalization and punctuation. Stu dents are introduced to the study of the origin of English words from other languages, the meanings of prefixes and suffixes and different forms of writing such as poetry and prose. 5.The Story of Our Numerals: This story is an introduction that emphasizes how human beings needed a language for their inventions to convey measurement and how things were made. The story describes how number systems evolved throughout time and within different civilizations. This story is the basis for the children's learning of mathematics, which is integrated into all studies. The first three stories are what Duffy (2002 p30) calls â€Å"the story of our origin and past,† while the last two stories are illustrations of â€Å"human cultural accomplishments and the evolution of human ideas. Stoll Lillard (2005 p134) calls this â€Å"a core of impressionistic knowledge that is intended to inspire the child to learn more. † The Great Lessons simultaneously raise and answer questions. How d id the universe come to be? Our solar system? Our planet? Our oceans, lakes, mountains, forests, flowers, and animals? The Great Lessons helps children see how interrelated all things are. They instill in children the understanding that all people are one and that we must all be our brother’s keeper. Most importantly, The Great Lessons provide the child with a macro view of the world.Through the stories told in each of the five lessons, the child is introduced to â€Å"the big picture†. â€Å"Children become aware that the universe evolved over billions of years, and that it is based on the law and order through which all the plants, animals, and the rest of creation is maintained. From that point, students are introduced to increasing levels of detail and complexity within these broad areas and gradually understand that they are part of this order and are participants in the ongoing life of the universe.Thus, The Great Lessons provide a springboard of sorts from whic h children can develop their individual interests and shape their own learning. The Great Lessons allow the child to move between macro and micro levels of knowledge. The basic premise of cosmic education maintains that no subjects should be taught in isolation. Rather all elements of the curriculum are viewed as interdependent upon one another. The outcome of cosmic education allows children to become thankful for the world around them and an understanding of their place in it. They will begin to understand that they have been given many gifts from the past and present.They also develop wonder, gratitude, a sense of purpose, and a feeling of responsibility to others, to the earth, and to future generations. If young children grow up with love and respect and the knowledge that they matter, they have the best chance of growing up and meeting their full potential†¦no matter their circumstances. Duffy, M ; D (2002) Cosmic Education in the Montessori Elementary Classroom Parent Ch ild Press: Hollidaysburg. Montessori, M (ed 2007) To Educate the Human Potential The Montessori Series: Amsterdam. Stoll Lillard, A (2005) Montessori: The Science behind the Genius Oxford University Press: Oxford